Public Relations Manager, Toronto Office ID-10763
Description
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
Our vision is to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands.
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FriendlyWe take a data-first approach to everything with the ultimate goal of moving people across all industries and objectives. Our Digital Marketing Team is where the storytelling of creative, scale of advertising and data & analytics connect.
About This Role
We are looking for an Account Executive (Programmatic and Paid Social) to join our Performance Media team in NYC. This person will be a digital media resource within the company and will be a reliable point of contact for paid media opportunities.
This is an opportunity to work closely with the media team to develop strategic channel/media approaches across F500 clients in verticals ranging from healthcare, CPG, retail, and advocacy clients.
Key Responsibilities:
- Upload, execute and monitor media campaigns with attention to detail.
- Manage campaigns on standard programmatic and paid social platforms – The Trade Desk, Google Ads/DV360, Meta, LinkedIn, YouTube, TikTok.
- Act as a resource and field educational internal and external questions with professionalism.
- Analyze campaign metrics and performance data to highlight key takeaways, translating into client-facing communication in email, PowerPoint and Excel reports -- leading presentations and establishing trust/relationships with clients.
- Provide campaign reporting to help inform future media plans, content strategy and planning.
- Develop reliable relationships with clients, vendors and publications.
- Manage media for F500 clients (setting up targeting, trafficking, budgeting, invoice reconciliation, optimizations, etc.).
- Work with the team to identify opportunities and build processes within the department.
Requirements
- 1+ years of professional experience across agency, in-house, or start-up roles.
- Paid media and media analytics background and interest and overall, a passion in all aspects of digital media and how it works within integrated communications.
- Prior work with industry tools (The Trade Desk, DV360, Google Ads, Facebook Ads Manager, Facebook Business Manager, Twitter Ads, LinkedIn Ads Manager, YouTube, Snap, Tiktok, Google Search, Google Display Network, Google Analytics).
- Knowledge of programmatic media with experience across the programmatic space, and knowledge of emerging trends and technologies (DMPs, DSPs, SSPs, Ad Servers, etc.).
- Understanding of basic media buyer vocabulary, such as performance KPIs, bidding and objectives.
- Previous exposure to conversion tracking, UTM tagging, pixel installation and audience development/retargeting.
- Other exposure and experience to other media channels (Paid Search, Artificial Intelligence, etc.) experience are a plus.
- Ability to eloquently report/translate data to form insights and recommendations.
- Proficient in Microsoft Office, particularly using PowerPoint and Excel for reporting and recommended strategy documents.
- Excellent written and verbal communications skills along with strong attention to detail.
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.
