Car Culture Reporter Job at Gannett | USA TODAY NETWORK in Detroit Id-2770
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Gannett Co., Inc. (NYSE: GCI) is a diversified media company dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth-focused media and digital marketing solutions company. Our portfolio includes the USA TODAY NETWORK and Newsquest, among others. Our digital marketing solutions brand, LocaliQ, helps small and medium-sized businesses grow.
The Detroit Free Press is looking for a talented journalist to cover the experience of buying, owning, and making the most of an automobile. This car culture reporter will produce content that centers on consumers and focuses on buying and operating advice, technological advances, auto trends, and how people feel about their vehicles.
We seek an innovative reporter with at least two years of demonstrated enterprise experience, who can create a fresh approach to writing about cars and the people who feel passionately about them. This reporter will produce essential consumer information that touches on:
- Questions and advice
- How things work
- People / personal stories
- Buying advice and pricing news
- Finance and car loan updates
- What to know about insurance
- Classic cars / nostalgia
- Driving tips
- Auto service how-to's; vehicle care
The car culture reporter will help guide readers across the USA Today Network through the car purchasing journey, answering pressing questions and highlighting lessons learned. While auto or consumer reporting experience is helpful, it is not required. This position reports to the Free Press autos editor.
Responsibilities:
- Develop a deep understanding of the auto industry and consumer buying trends.
- Cultivate an audience of car buyers and enthusiasts by engaging readers with valuable information.
- Offer car culture news in various media formats including video and social media.
- Develop familiarity with audience metrics to focus on topics that resonate with Free Press readers.
Requirements:
- At least three years of reporting experience that includes breaking news and enterprise work.
- Comfort using social media platforms, including Facebook, X, Instagram, and Reddit.
- Proficiency in finding trends in data.
- Experience taking photos and video on a mobile device.
- Strong communication skills, news judgment, and headline-writing ability.
- Ability to efficiently manage multiple stories and projects simultaneously.
- Ability to multitask and excel under deadline pressure.
- Ability to work collaboratively.
- Strong writing, spelling, and grammar skills; familiarity with AP style.
How To Apply:
We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. Please assemble a single document file that includes:
- Your resume – one to two pages.
- A cover letter outlining your approach to the job.
- Links to 3-6 online samples of your work.
These items should be uploaded in PDF format to ensure your application receives the highest consideration.
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. We consider all qualified applicants for employment without discrimination based on various classifications protected by applicable laws.