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Key Responsibilities:

• Own and drive SEO strategies to grow organic traffic, leads, and engagement.
• Collaborate with cross-functional teams to optimize the website, enhance content quality, and ensure a robust keyword strategy.
• Lead efforts to track, analyze, and improve search rankings and conversion rates for relevant keywords.

• Develop a compelling content strategy that educates and engages our target audience, solidifying Data Ladder’s role as an industry leader.
• Oversee the creation of various content forms, including blog posts, whitepapers, case studies, videos, and webinars.
• Manage third-party content contributors, ensuring quality, brand alignment, and relevance.

• Design and execute ABM campaigns targeting high-value accounts across multiple industries.
• Work closely with Sales to define target accounts, customize content, and drive alignment for enhanced lead quality and conversion.
• Track and report ABM program effectiveness, refining campaigns based on performance data.

• Build and manage email marketing campaigns to nurture leads, retain customers, and support product adoption.
• Segment audiences and personalize email journeys to deliver relevant, timely content at each stage of the buyer’s journey.
• Use data insights to test and optimize email performance, increasing engagement and conversion.

• Identify, engage, and cultivate partnerships with complementary system integrators and software resellers to expand Data Ladder’s reach and solutions.
• Collaborate with partners to create joint marketing initiatives that amplify Data Ladder’s value proposition and drive revenue growth.
• Measure the effectiveness of alliances, tracking their contribution to lead generation and brand awareness.
  
  

What You’ll Bring to the Table:

• 8+ years of B2B SaaS marketing experience, with a strong focus on organic growth, SEO, content, and partner marketing.
• Proven expertise in driving organic search performance and managing SEO strategies to increase visibility and engagement.
• Deep experience in content marketing, including managing content strategy, production, and distribution to support demand generation.
• Strong understanding of ABM principles, able to design and execute highly targeted campaigns with a focus on measurable outcomes.
• Hands-on experience with email marketing platforms, CRM, and marketing automation tools, such as Zoho One Suite, ActiveCampaign, etc.
• Demonstrated success in building and managing strategic alliances with industry partners.
• Exceptional communication skills, both written and verbal, and the ability to present ideas to stakeholders at all levels.
• Highly data-driven and detail-oriented, with a knack for translating data insights into actionable strategies.