PUBLIC AFFAIRS SPECIALIST I - EVENTS ID-7906
About the position
The Public Affairs Specialist I - Events is responsible for promoting the City of Miami Gardens' brand through various communication channels, including social media, event coordination, and strategic partnerships. This role is crucial in advancing the City's communication and public relations goals, requiring regular collaboration with City officials and personnel.
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Responsibilities
- Delivers superior internal and external customer service.
- Establishes and maintains effective internal and external customer relationships.
- Assists with the execution of media outreach and event planning initiatives liaising with City Council, City Administration, other City staff, vendors and other external business partners.
- Works alongside Department liaisons to manage assigned projects from conceptualization through execution.
- Monitors the City's annual special events calendar and strategy to ensure annual goals are met.
- Manages timelines, event budgets and execution of assigned City events.
- Crafts media materials, including media lists, pitch letters, fact sheets, social media posts and press releases.
- Ongoing monitoring, tracking and reporting for earned media placements.
- Manages various aspects of local market PR to assist with promoting and reinforcing the City's brand identity.
- Cultivates and maintains relationships with a range of internal partners and identifies opportunities to positively spotlight City programs and events.
- Obtains promotional items for the City.
- Assists with day-of coordination of City events.
- Assists with taking, producing, and obtaining photographs and video materials in accordance with best practices for securing intellectual property.
- Assists with various public, community and/or media relations meetings, as directed.
- Provides event information and updates to Council, City staff, general public and other agencies, as directed.
- Prepares detailed event reports at the completion of each event.
- Creates marketing and promotional materials and campaigns, both print and electronic.
- Promotes events and services through public relations initiatives.
- Assists with the maintenance and update of the City's residential mailing list.
- Performs other operational and administrative functions as requested.
Requirements
- Bachelor's Degree in Business Administration, Public Administration, Public Policy, Journalism, Communications, Marketing, or a closely related field.
- Two (2) years of professional experience in journalism, marketing or public relations is required.
- Advanced knowledge of business marketing and organizational branding strategies.
- Knowledge of and ability to proficiently build, navigate and manage social media platforms and forums.
- Knowledge of photography and graphic designs.
- Ability to conceptualize ideas into comprehensive final product marketing strategies.
- Ability to effectively articulate the City's point of view and to translate information and concepts into easily readable language.
- Ability to work in a high pressure, fast paced environment; independently shifting priorities as needed to meet deadlines.
- Ability to execute assigned duties with flawless tact and diplomacy.
- Excellent oral, written, presentation, public speaking and interpersonal skills.
- Excellent analytical, management and organizational skills.
- Excellent creativity and problem-solving skills.
- Computer skills including graphic design software and Microsoft Office; willingness to learn necessary computer software as needed.
Nice-to-haves
- Professional marketing, public relations, and/or communications experience preferred.
- Combination of education and training experience may be considered.
