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Digital Marketing Account Executive ID-7795

Job Description

Role Overview:

We are seeking a dynamic and skilled Digital Marketing Account Executive to join our team. In this role, you will be responsible for fostering deep client relationships, leveraging your expertise in digital marketing across various channels such as paid social, programmatic, and endemic platforms. You will act as a trusted advisor to clients, guiding them through media planning, campaign execution, and performance analysis while utilizing our innovative platform. This role requires exceptional organizational and presentation skills to ensure client satisfaction and successful outcomes.

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Key Responsibilities:

  1. Client Relationship Management:

    • Serve as the primary contact for assigned clients, building and maintaining strong, long-lasting relationships through regular communication and a consultative approach.

    • Develop a deep understanding of each client’s business, goals, challenges, and industry trends to proactively identify opportunities for value creation.

    • Act as a trusted advisor, providing strategic insights and personalized recommendations to ensure clients achieve their objectives.

    • Understand client objectives and align them with our platform's capabilities to drive results.

  2. Media Strategy and Planning:

    • Provide strategic guidance on utilizing digital marketing tools and techniques to achieve client goals, including a strong command of various marketing channels such as paid social, programmatic, email marketing, paid search, and other digital marketing channels.

    • Assist in creating Statements of Work (SOWs) and cost worksheets to ensure all initiatives are accurately scoped in terms of time and budget.

    • Demonstrate expertise in analytics platforms and methodologies to interpret data effectively, enabling the creation and justification of tailored media plans.

    • Collaborate with clients to develop comprehensive media strategies, ensuring alignment with business objectives and market trends.

  3. Platform Expertise:

    • Act as a subject matter expert on the Equals 5 platform, providing comprehensive training sessions, tailored onboarding experiences, and ongoing support to ensure clients are fully equipped to utilize the platform effectively.

    • Stay updated on platform updates and new features, proactively sharing relevant insights and opportunities with clients to maximize their results.

    • Troubleshoot issues efficiently, collaborating with internal technical and product teams to provide swift resolutions and enhance client satisfaction.

    • Gather and communicate client feedback to contribute to platform improvements and align with evolving client needs.

  4. Project Management:

    • Maintain detailed project tracking and documentation within our project management tool to ensure transparency, accountability, and timely execution of client deliverables.

    • Oversee the execution of client campaigns, managing timelines, deliverables, and quality control to ensure all projects meet or exceed client expectations.

    • Proactively identify and mitigate risks or roadblocks to project success, implementing contingency plans as needed.

    • Facilitate seamless communication and collaboration among cross-functional teams, ensuring all stakeholders are aligned and informed throughout the project lifecycle.

    • Coordinate with cross-functional teams to meet client needs.

  5. Reporting and Analytics:

    • Keep track of marketing results across all campaigns, ensuring that pacing and performance align with client objectives and agreed-upon metrics.

    • Use advanced data insights to recommend actionable optimization strategies that drive measurable improvements.

    • Develop comprehensive and visually compelling performance reports, showcasing key results, trends, and actionable recommendations.

    • Exhibit excellent presentation skills, confidently presenting results to clients, addressing their questions, and defending strategies and decisions with data-driven justifications.

Qualifications:

  1. Experience:

    • 3+ years of experience in account management, customer success, or a related field.

    • Strong background in digital marketing and analytics.

    • Pharma experience is a plus.

    • Experience working in a digital marketing agency is a plus.

  2. Skills:

    • Excellent communication and interpersonal skills.

    • Proficient in digital marketing tools, analytics platforms, and CRM systems.

    • Ability to manage multiple clients and projects simultaneously.

  3. Attributes:

    • Problem-solver with a proactive approach.

    • Extremely organized.

    • Client-focused mindset with a passion for delivering results.

Company Description

Equals 5 is an innovative marketing platform serving the US pharma industry featuring unique, first-to-market solutions that target healthcare professionals within Social Media, Programmatic, Endemic and other channels. Our all-in-one, self-service platform facilitates activation, media buying, and measurement across 15+ channels, driven by proprietary algorithms and a unique HCP-to-consumer data graph.
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1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

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With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

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The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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